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MGMT 429 Hickman: PT

Recommended strategies and resources for the Consulting Team Project.

Getting Started

Who is your target audience?

This project involves creating an introductory marketing strategy to highlight how the client aligns with the environmental values of retail businesses enrolled in the 1% for the Planet Program.

Some thoughts to keep in mind...

  • Who is the target audience?
  • What would motivate the client to buy purchase displays? What's important to them?
  • Are there any characteristics or challenges unique to this audience that your ad strategy should acknowledge?

Determining Location

1% for the Planet is a global initiative, is there a target area where your client wants to focus.

Use the map provided at the 1% website or explore by location to narrow the retailers you plan to focus on as a client base.

Additional Resources

One Percent for the Planet

Database Searching and Keywords

In the Stacks

Interesting Data