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Strauss's Handbook of Business Information by
Call Number: HF1010 .M67 2012
This book is located in the Reference Collection on the 1st floor of Library. Industry Information is the subject Chapter 4 (p. 57-74); you may find this information helpful.
+Search Government Resources
Search data from the American Community Survey, American Housing Survey, three Annual Economic Surveys (Annual Survey of Manufacturers, Nonemployer Statistics), Decennial Census, Economic Census, Equal Employment Opportunity Tabulation, Population Estimates Program, Puerto Rico Community Survey
Industry Statistics Portal (U.S. Census Bureau)
This application provides access to the Census Bureau programs that provide economic data for a user-selected industry.
Overview of Economic Statistical Programs (U.S. Census Bureau)
The U.S. Census Bureau conducts a number of statistical programs that can be especially useful for your business research needs. This webpage provides an overview of those programs or surveys, which can be used to pull data.
Find Industry Reports & More
To supplement company-specific information, get a better sense for the total market by researching the overall industry.
When locating industry reports, pay attention to the 1) publication date, and 2) geography (global, US, India, etc.).
Online Resources (for off-campus access, you will be prompted to login with your SU username and password - same as for Gullnet, MyClasses, etc.)
For Industry Reports: Go to Advanced Search. After entering your search terms, use the options below to limit your Document Type to Industry Report.
Business Source Complete
Start your search using the NAICS code for the industry, or some keywords relating to the industry. Narrow the publication or document type to Industry Profile, Industry Report, or Market Research.
--Select Industry Reports from the Reports tab, then click on "Show more industry reports." You can search for an industry by keyword or browse the available reports. These are limited the US, France, UK, and Germany.
--OR, click on Consumer Markets. Select a market then choose a country from the drop-down menu at the top of the following page. More countries exist here.
Value Line Investment Survey
Check out the Markets tab. You can browse industry and market news, or scroll down to click on "View all industry analyses" to view all reports. Another option is to search directly for a company (using the search field at the top of the screen), then locate the Industry Analysis box on its page. This section will likely have more brief, yet up-to-date commentary.
--To get a different perspective, try using the Browse Research tab, then select an industry from the drop-down menu for "Industry Screens."
Print Resources (in the library)
Industry Surveys by
Call Number: HC106.6 .S74
Publication Date: July 2016 - Present
Most current 2 years kept in Reference Collection (1st floor). This series continues S&P Capital IQ Industry Surveys (Feb. 2013 - Apr. 2016).
Find Trade Associations and Publications
Associations keep track of industry data for their members and may have valuable information on an industry that would not be found in standard business sources. Business Source Ultimate (EBSCOhost) and ABI/INFORM (ProQuest) offer trade publications for some associations or organizations.
Aside from using the databases linked below, you can also use Google to find association websites and publications. Try using keywords such as [industry or product description] trade association. e.g., home inspection trade association. Once you find one, be sure to evaluate the website with a critical eye before using any information or data it provides. If it seems legitimate, look for pages that mention a newsletter or journal, member directories, industry outlooks/data, an "about us" summary, or other sections that would provide insight into the existing conditions of the industry. Keep in mind that not all associations will have this information publicly available (membership benefit).
Go to Advanced Search. Search by keyword or industry name/NAICS code. Under the search fields, select 'Trade Journals' as the Source Type. Continue to narrow your results as needed.
Simplify your research and keep things consistent by FIRST defining your industry by selecting the industry code that classifies your business or service.
You could search by company within the databases and be on the lookout for the NAICS or SIC code. Or, you can search by a keyword that describes a particular product/service using the links below.
Resource for Specific Industries