This guide has a section for all the small businesses working with this class; you'll find your business in the navigation bar by acronym. These pages are intended as a starting off point for your research.
Take a look at the two market reports linked here. With your table mates, discuss the strengths and weaknesses of each report. Consider when you might use one report over the other.
Assign one table mate to be your designated speaker to share out some of your group's thoughts with the rest of the class.