Getting Started
Who is your target audience?
This project involves creating a new website and marketing plan for a small museum.
Some thoughts to keep in mind...
- Who is the target audience?
- What are your limitations as a nonprofit?
- What would motivate the client to visit a museum?
- Are there any characteristics or challenges unique to this audience that your ad strategy should acknowledge?
Trade Journals and Associations
- American TheatreThe Strategies section can be helpful to find articles about strategies other theatres have used to raise awareness and attendance at shows.
- American Association of Community TheatersThe AACT serves both individuals and organizations by providing expertise, assistance and support, so that community theatres can provide the best possible theatrical experience for participants and audience alike.
- The Association of Performing Arts ProfessionalsThis association website includes a section on sustainability and building audiences.
Marketing Plans
- Marketing Plans & Marketing Strategy Guides (Mplans.com)100+ free sample marketing plans, marketing articles, and more
- Marketing & Sales (SBA.gov)Resources on marketing and developing a marketing plan. From the U.S. Small Business Administration (SBA) Business Guide.
In the Stacks
Universal principles of design: 200 ways to increase appeal, enhance usability, influence perception, and make better design decisions by Call Number: NK1165 .L53 2023ebISBN: 0760375178Publication Date: 2023
Consumer Behavior Knowledge for Effective Sports and Event Marketing by Call Number: HF5415.32 .C65866 2011ISBN: 9780415873574Publication Date: 2010-10-06
Government Data and Resources
- NEA Arts Participation Patterns in 2022This report presents key findings from the NEA’s flagship survey, which the Census Bureau administers every five years to track arts participation habits. Attendance statistics are broken down by gender, race, age, and highest level of education.
- Census Business BuilderAre you looking for data to help you start or grow a business or understand the business landscape for a region? The Census Business Builder is a suite of services that provides selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.