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MGMT 429 Hickman: HT

Recommended strategies and resources for the Consulting Team Project.

Getting Started

Who is your target audience?

This project involves creating a new website and marketing plan for a small museum.

Some thoughts to keep in mind...

  • Who is the target audience?
  • What are your limitations as a nonprofit?
  • What would motivate the client to visit a museum?
  • Are there any characteristics or challenges unique to this audience that your ad strategy should acknowledge?

Trade Journals and Associations

Marketing Plans

Government Data and Resources