NAICS Code
Looking for an industry report? Try searching by NAICS code 459420 - Gift, Novelty, and Souvenir Retailers
Target Market/Demographics
Target market identification is "The process of using income, demographic, and life style characteristics of a market and census information for small areas to identify the most favorable locations." - AMA Dictionary
Websites Worth Mentioning
- NielsenWhat People Watch - What People Buy. Nielsen studies consumers in more than 100 countries to give provide a complete view of trends and habits worldwide. Reports on: Media & Entertainment; Consumers; Global; and Online are often available for free download after providing information about yourself.
- Pew Research CenterNonpartisan, non-advocacy public opinion polling and demographic research. Topics include: U.S. Politics; Media & News; Social Trends; Religion; Internet & Tech; Hispanics; and Global. The Internet & Tech tab brings you the Pew Research Center's Internet & American Life Project, which has the latest research and infographics on social media, mobile, and other technology user information.
- The National Retail FederationThis industry association website provides great insights into consumer behavior, spending habits, trends, and more. Start with the "Resources" page.
In the Stacks
Starting an Etsy Business for Dummies by ISBN: 9781118590133Publication Date: 2013-07-31
Start your own Etsy business: Crafts, jewelry, furniture, and more by Call Number: eBookISBN: 9781613083673Publication Date: 2017
Ultimate guide to social media marketing by Call Number: eBookISBN: 1613084323Publication Date: 2020
- MarketingAcademic journal focusing on the theory and practice of marketing and business management including such topics as modern marketing, internet marketing, consumer organizations, logistics, corporate responsibility and many more.
- Marketing InsightsAcademic journal with a focus on marketing.
Consumer Spending
- Bureau of Economic AnalysisConsumer spending data from the BEA.
- Consumer Expenditure Survey (bls.gov)This survey provides data about American consumer expenses. The most recent survey is for 2016. The survey can be viewed in a variety of formats, including tables, news releases, and reports. Select the type of resource you would prefer from the top paragraph.
Data
- Etsy-Statistics and Facts2024 Report from the Statista Research Department
- Leading sellers on Etsy worldwide as of May 2023, by number of sales transactionsStatista data compiled from a May 2023 Report from Market Place Pulse.
Select census.gov Resources
- Census Business BuilderAre you looking for data to help you start or grow a business or understand the business landscape for a region? The Census Business Builder is a suite of services that provides selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.
- County Business Patterns (Census.gov)County Business Patterns (CBP) is an annual series that provides subnational economic data by industry. This series includes the number of establishments, employment during the week of March 12, first quarter payroll, and annual payroll. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets
- Data.Census.govData.census.gov provides access demographic and economic data from the U.S. Census Bureau. This website makes data available from one centralized place so that users spend less time searching for data and content, and more time using it.
- Population Projects (Census.gov)Population projections are estimates of the population for future dates. They are typically based on an estimated population consistent with the most recent decennial census and are produced using the cohort-component method. Projections illustrate possible courses of population change based on assumptions about future births, deaths, net international migration, and domestic migration.