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Finding B2B Customers
The same strategies used to analyze competition in a local market (to the right) can be used to find business-to-business customers on a local scale. Instead of using keywords to search for your company's industry, think of ones that relate to the kinds of businesses to which your company wants to sell their products or services.
Analyzing Competition in a Local Market
Many small businesses are either family owned or owned by one or a few partners. They are usually private companies who do not sell stock. Only the companies that are traded on the stock market make information about their organizations available to the public. Private businesses do not share financial, personnel, or sales data information.
There are other ways to analyze your competition and get the information you need--or at least come up with viable estimates.
How to find your competitors in a local market
Search yellow pages and directories
Click on Business near the search fields to search the Yellow Pages by category of business in a city/state.
Search by category and cite/state for businesses in the Yellow Pages.
Search for suppliers, whitepapers, and more. Limited content before requiring a free account.
Search the local Chamber of Commerce and/or Economic Development websites for business directories. These resources also contain an abundance of information and data on the local industries.
Maryland State Data Center
The Maryland State Data Center (SDC) is an official partner with the U.S. Census Bureau.
Maryland Department of Commerce
Click on Business Resources at the top of the page to locate an abundance of information on key industries in Maryland, business development, data, and more.
Salisbury, MD Area Chamber of Commerce
For information relating to commerce in Salisbury and Wicomico County, MD. For a list of companies, browse the Member Directory under Membership.
Search Census information as a map, report, or data tables.
Census Business Builder - Small Business Edition
Map companies in a particular region operating in a particular industry or sector. You can create map layers for additional variables (consumer spending, population, etc.) as well as generate a report on that industry.
Map competition (or potential customers) using SizeUp.
Guides and Toolkits for Business Owners
Small Business USA.gov
Resources for starting a business or non-profit organization; financing; exporting or importing; federal government contracts; and state business resources.
SBA Learning Center
U.S. Small Business Administration (SBA) offers short (30 min.) introductory online courses on a variety of topics. Examples include business plans, pricing models, employee recruitment and retention, social media marketing, and crowdfunding.
Finance Your Business (USA.gov)
Resources on loans, grants, and other funding options. From USA.gov Small Business resources.
Business Owner's Toolkit (BizFilings)
A toolkit for business owners that covers management, compliance, taxes, marketing, HR, finance, and more topics.
Articles, videos, tools and services related to business topics. BRASS Best of the Best Business Website Award 2014 recipient.
Resources for entrepreneurs from The Kauffman Foundation. BRASS Best of the Best Business Websites 2014 recipient.