Getting Started: Guides and Toolkits
- SBA Learning Center: Marketing "Courses"U.S. Small Business Administration (SBA) offers short (30 min.) introductory online courses on a variety of topics. Examples include business plans, pricing models, employee recruitment and retention, social media marketing, and crowdfunding.
- Small Business USA.govResources for starting a business or non-profit organization; financing; exporting or importing; federal government contracts; and state business resources.
- Marketing & Sales (SBA.gov)Resources on marketing and developing a marketing plan. From the U.S. Small Business Administration (SBA) Business Guide.
- Marketing Plans & Marketing Strategy Guides (Mplans.com)100+ free sample marketing plans, marketing articles, and more
- Marketing Strategies & Ideas For Your Business (Entrepreneur.com)Guides on marketing basics, sales, online marketing, finding customers, social media, branding, SEO, and networking, in addition to recent articles on the topics of marketing.
- Marketing Small Business Guide (BizFilings Toolkit)Sections include: Marketing Overview; Market Research; Product Development; Packaging & Pricing; Internet Marketing; Marketing Plans; Advertising & PR
Marketing Vocabulary
- AMA DictionaryDictionary from the American Marketing Association.
- Marketing DictionaryCommon Language in Marketing: The Global Resource for Defining Marketing Terms & Metrics. Partners in this open-source marketing encyclopedia include: The American Marketing Association (AMA), the Marketing Accountability Standards Board (MASB) of the Marketing Accountability Foundation, the ANA (Association of National Advertisers), and the Marketing Science Institute.
Collection Highlights
The Mission Statement Book: 301 corporate mission statements from America's top companies by Call Number: HD30.285 .A27 1999ISBN: 1580081320Publication Date: 2004-03-01
Designing Brand Identity by Call Number: HD69.B7 W44 2013ISBN: 9781118099209Publication Date: 2012-11-06
The Complete Marketer by Call Number: HF5415 .M37953 2013ebISBN: 9780749466770Publication Date: 2013-05-03
Marketing Analytics by Call Number: HF5415.2 .G754 2015ISBN: 9780749474171Publication Date: 2015-06-28
The Market Research Toolbox by Call Number: HF5415.2 .M383 2012ISBN: 9781412991735Publication Date: 2011-10-12
The Handbook of Online and Social Media Research by Call Number: HF5415.2 .P66 2010ISBN: 0470710403Publication Date: 2010-09-20
Questionnaire Design by Call Number: HF5415.3 .B683 2013ISBN: 9780749467791Publication Date: 2013-06-03
Marketing and American Consumer Culture by Call Number: HF5415.33.U6 B47 2016ISBN: 9783319473277Publication Date: 2016-12-28
Marketing to Millennials by Call Number: HF5415.332.Y66 F76 2013ISBN: 9780814433225Publication Date: 2013-07-02
Marketing to the 90s Generation: Global data on society, consumption, and identity by Call Number: HF5415.332.Y66 P37 2014ISBN: 9781137444295Publication Date: 2014-12-17
Creating a Brand Identity by Call Number: HF5415.1255 .S54 2016ISBN: 9781780675626Publication Date: 2016-01-26
Digital Marketing Analytics by Call Number: HF5415.1265 .H46 2013ISBN: 9780789750303Publication Date: 2013-04-15
Mobile Marketing by Call Number: HF5415.1265 .R69 2014ISBN: 9780749469382Publication Date: 2013-11-28
The Best Digital Marketing Campaigns in the World II by Call Number: HF5415.1265 .R92 2014ISBN: 9780749469689Publication Date: 2014-03-28
Understanding digital marketing: marketing strategies for engaging the digital generation by Call Number: HF5415.1265 .R93 2017ISBN: 9780749478438Publication Date: 2016-11-28
The New Rules of Marketing and PR by Call Number: HF5415.1265 .S393 2011ISBN: 9781118026984Publication Date: 2011-08-30
Twenty Ads That Shook the World by Call Number: HF5811 .T9 2000ISBN: 9780609807231Publication Date: 2001-12-26
Creative Advertising : ideas and techniques from the world's best campaigns by Call Number: HF5823 .P73613 2008ISBN: 9780500287330Publication Date: 2008-06-23
Encyclopedia of Major Marketing Campaigns by Call Number: HF5837 .E53 2000ISBN: 078763042XPublication Date: 2000-01-01
Marketing to the Campus Crowd by Call Number: LB2342.82 .M67 2004ISBN: 9780793186006Publication Date: 2004-06-01
The Handbook of Marketing Research by ISBN: 9781412973380Publication Date: 2006-06-23eBook accessible via Find It button
Upside: Profiting from the profound demographics shift ahead by Call Number: HF5415.127 .G763 2017ISBN: 9780814434697Publication Date: 2017-04-13
Marketing with Strategic Empathy: Inspiring strategy with deeper consumer insight by Call Number: HF5415.13 .B736 2016ISBN: 9780749477547Publication Date: 2016-08-28
Social Media Marketing
Social media sites for businesses or brands.
- Google + BrandsSections include: The Basics; Creating Conversations; Getting Noticed; and Case Studies
- Facebook for BusinessHow to use Facebook for business marketing
- LinkedIn Small BusinessSmall business resources to help you get more out of LinkedIn
- Twitter for BusinessGrow your business with Twitter
- Social Media Management Dashboard - HootSuiteManage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
- Yelp for Business OwnersYelp provides a free suite of tools to showcase your business and connect you to the Yelp community.
- The Handbook of Online and Social Media Research by Call Number: HF5415.2 .P66 2010ISBN: 0470710403Publication Date: 2010-09-20
- Mobile Marketing by Call Number: HF5415.1265 .R69 2014ISBN: 9780749469382Publication Date: 2013-11-28
Digital Marketing by Call Number: HF5415.1265 .K386 2015ISBN: 9780415716758Publication Date: 2014-10-20- Understanding digital marketing: marketing strategies for engaging the digital generation by Call Number: HF5415.1265 .R93 2017ISBN: 9780749478438Publication Date: 2016-11-28"Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business..."
