Getting Started: Guides and Toolkits
- SBA Learning Center: Marketing "Courses"U.S. Small Business Administration (SBA) offers short (30 min.) introductory online courses on a variety of topics. Examples include business plans, pricing models, employee recruitment and retention, social media marketing, and crowdfunding.
- Small Business USA.govResources for starting a business or non-profit organization; financing; exporting or importing; federal government contracts; and state business resources.
- Marketing & Sales (SBA.gov)Resources on marketing and developing a marketing plan. From the U.S. Small Business Administration (SBA) Business Guide.
- Marketing Plans & Marketing Strategy Guides (Mplans.com)100+ free sample marketing plans, marketing articles, and more
- Marketing Strategies & Ideas For Your Business (Entrepreneur.com)Guides on marketing basics, sales, online marketing, finding customers, social media, branding, SEO, and networking, in addition to recent articles on the topics of marketing.
- Marketing Small Business Guide (BizFilings Toolkit)Sections include: Marketing Overview; Market Research; Product Development; Packaging & Pricing; Internet Marketing; Marketing Plans; Advertising & PR
Marketing Vocabulary
- AMA DictionaryDictionary from the American Marketing Association.
- Marketing DictionaryCommon Language in Marketing: The Global Resource for Defining Marketing Terms & Metrics. Partners in this open-source marketing encyclopedia include: The American Marketing Association (AMA), the Marketing Accountability Standards Board (MASB) of the Marketing Accountability Foundation, the ANA (Association of National Advertisers), and the Marketing Science Institute.
Collection Highlights
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing by ISBN: 9781503628045Publication Date: 2021
Creating a Brand Identity by Call Number: HF5415.1255 .S54 2016ISBN: 9781780675626Publication Date: 2016-01-26
Designing Brand Identity by Call Number: HD69.B7 W44 2013ISBN: 9781118099209Publication Date: 2012-11-06
Marketing Analytics by Call Number: HF5415.2 .G754 2015ISBN: 9780749474171Publication Date: 2015-06-28
Marketing and American Consumer Culture by Call Number: HF5415.33.U6 B47 2016ISBN: 9783319473277Publication Date: 2016-12-28
Marketing with Strategic Empathy: Inspiring strategy with deeper consumer insight by Call Number: HF5415.13 .B736 2016ISBN: 9780749477547Publication Date: 2016-08-28
The Market Research Toolbox by Call Number: HF5415.2 .M383 2012ISBN: 9781412991735Publication Date: 2011-10-12
The Mission Statement Book: 301 corporate mission statements from America's top companies by Call Number: HD30.285 .A27 1999ISBN: 1580081320Publication Date: 2004-03-01
Questionnaire Design by Call Number: HF5415.3 .B683 2013ISBN: 9780749467791Publication Date: 2013-06-03
TikTok As a Marketing Channel for Influencer Marketing: A Comparison Between Instagram, YouTube and TikTok by ISBN: 3643964668Publication Date: 2021
Upside: Profiting from the profound demographics shift ahead by Call Number: HF5415.127 .G763 2017ISBN: 9780814434697Publication Date: 2017-04-13
The Use of Artificial Intelligence in Digital Marketing by ISBN: 1668493268Publication Date: 2023-11-17
Social Media Marketing
Social media sites for businesses or brands.
- Google + BrandsSections include: The Basics; Creating Conversations; Getting Noticed; and Case Studies
- Facebook for BusinessHow to use Facebook for business marketing
- LinkedIn Small BusinessSmall business resources to help you get more out of LinkedIn
- X (formerly Twitter) for BusinessGrow your business with X
- Social Media Management Dashboard - HootSuiteManage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
- Yelp for Business OwnersYelp provides a free suite of tools to showcase your business and connect you to the Yelp community.