Collection Highlights
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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
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ISBN: 9781503628045Publication Date: 2021 -
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Creating a Brand Identity
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Call Number: HF5415.1255 .S54 2016ISBN: 9781780675626Publication Date: 2016-01-26 -
Designing Brand Identity
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Call Number: HD69.B7 W44 2013ISBN: 9781118099209Publication Date: 2012-11-06 -
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Marketing Analytics
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Call Number: HF5415.2 .G754 2015ISBN: 9780749474171Publication Date: 2015-06-28 -
Marketing and American Consumer Culture
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Call Number: HF5415.33.U6 B47 2016ISBN: 9783319473277Publication Date: 2016-12-28 -
Marketing with Strategic Empathy: Inspiring strategy with deeper consumer insight
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Call Number: HF5415.13 .B736 2016ISBN: 9780749477547Publication Date: 2016-08-28 -
The Market Research Toolbox
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Call Number: HF5415.2 .M383 2012ISBN: 9781412991735Publication Date: 2011-10-12 -
The Mission Statement Book: 301 corporate mission statements from America's top companies
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Call Number: HD30.285 .A27 1999ISBN: 1580081320Publication Date: 2004-03-01 -
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Questionnaire Design
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Call Number: HF5415.3 .B683 2013ISBN: 9780749467791Publication Date: 2013-06-03 -
TikTok As a Marketing Channel for Influencer Marketing: A Comparison Between Instagram, YouTube and TikTok
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ISBN: 3643964668Publication Date: 2021 -
Upside: Profiting from the profound demographics shift ahead
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Call Number: HF5415.127 .G763 2017ISBN: 9780814434697Publication Date: 2017-04-13 -
The Use of Artificial Intelligence in Digital Marketing
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ISBN: 1668493268Publication Date: 2023-11-17 -
You Are a Brand!
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Call Number: HD8038.A1 K36 2012ISBN: 9781857885804Publication Date: 2012-09-16
Marketing Vocabulary
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AMA DictionaryDictionary from the American Marketing Association.
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Marketing DictionaryCommon Language in Marketing: The Global Resource for Defining Marketing Terms & Metrics. Partners in this open-source marketing encyclopedia include: The American Marketing Association (AMA), the Marketing Accountability Standards Board (MASB) of the Marketing Accountability Foundation, the ANA (Association of National Advertisers), and the Marketing Science Institute.
Getting Started: Guides and Toolkits
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SBA Learning Center: Marketing "Courses"U.S. Small Business Administration (SBA) offers short (30 min.) introductory online courses on a variety of topics. Examples include business plans, pricing models, employee recruitment and retention, social media marketing, and crowdfunding.
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Small Business USA.govResources for starting a business or non-profit organization; financing; exporting or importing; federal government contracts; and state business resources.
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Marketing & Sales (SBA.gov)Resources on marketing and developing a marketing plan. From the U.S. Small Business Administration (SBA) Business Guide.
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Marketing Plans & Marketing Strategy Guides (Mplans.com)100+ free sample marketing plans, marketing articles, and more
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Marketing Strategies & Ideas For Your Business (Entrepreneur.com)Guides on marketing basics, sales, online marketing, finding customers, social media, branding, SEO, and networking, in addition to recent articles on the topics of marketing.
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Marketing Small Business Guide (BizFilings Toolkit)Sections include: Marketing Overview; Market Research; Product Development; Packaging & Pricing; Internet Marketing; Marketing Plans; Advertising & PR
Social Media Marketing
Social media sites for businesses or brands.
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Google + BrandsSections include: The Basics; Creating Conversations; Getting Noticed; and Case Studies
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Facebook for BusinessHow to use Facebook for business marketing
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LinkedIn Small BusinessSmall business resources to help you get more out of LinkedIn
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X (formerly Twitter) for BusinessGrow your business with X
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Social Media Management Dashboard - HootSuiteManage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
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Yelp for Business OwnersYelp provides a free suite of tools to showcase your business and connect you to the Yelp community.