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Getting Started: Guides and Toolkits
SBA Learning Center: Marketing "Courses"
U.S. Small Business Administration (SBA) offers short (30 min.) introductory online courses on a variety of topics. Examples include business plans, pricing models, employee recruitment and retention, social media marketing, and crowdfunding.
Small Business USA.gov
Resources for starting a business or non-profit organization; financing; exporting or importing; federal government contracts; and state business resources.
Marketing & Sales (SBA.gov)
Resources on marketing and developing a marketing plan. From the U.S. Small Business Administration (SBA) Business Guide.
Marketing Plans & Marketing Strategy Guides (Mplans.com)
100+ free sample marketing plans, marketing articles, and more
Marketing Strategies & Ideas For Your Business (Entrepreneur.com)
Guides on marketing basics, sales, online marketing, finding customers, social media, branding, SEO, and networking, in addition to recent articles on the topics of marketing.
Marketing Small Business Guide (BizFilings Toolkit)
Sections include: Marketing Overview; Market Research; Product Development; Packaging & Pricing; Internet Marketing; Marketing Plans; Advertising & PR
Dictionary from the American Marketing Association.
Common Language in Marketing: The Global Resource for Defining Marketing Terms & Metrics. Partners in this open-source marketing encyclopedia include: The American Marketing Association (AMA), the Marketing Accountability Standards Board (MASB) of the Marketing Accountability Foundation, the ANA (Association of National Advertisers), and the Marketing Science Institute.
Social Media Marketing
Social media sites for businesses or brands.