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MGMT 429 Hickman: HK

Recommended strategies and resources for the Consulting Team Project.

Marketing Plans

Marketing Plans & Marketing Strategy Guides (Mplans.com)
100+ free sample marketing plans, marketing articles, and more
Marketing & Sales (SBA.gov)
Resources on marketing and developing a marketing plan. From the U.S. Small Business Administration (SBA) Business Guide.

Associations

NHPCO
National Hospice and Palliative Care Organization's website has a section for community outreach including social media graphics and resource guides for specific populations.

NAICS Codes and Keyword Searches

621610 - Hospice care services, in-home
623110 - Hospices, inpatient care

Keywords
rebrand
digital strategy
visual branding
brand identity
marketing

Relevant Article:
An exploratory investigation of hospice marketing: How are palliative care providers marketing their services?

Journals

Health Marketing Quarterly
Publishes research on issues in marketing by health care organizations like hospitals, individual practitioners, medical tourism and public health organizations. Articles from 1/1/2000 through present, however most recent year is embargoed.