NAICS Codes
Looking for an industry report? Try searching by NAICS Code 722320 - Caterers.
Researching Local Markets
How to find your competitors in a local market
- Whitepages (.com)Click on Business near the search fields to search the Yellow Pages by category of business in a city/state.
- Superpages (.com)Search by category and cite/state for businesses in the Yellow Pages.
- Salisbury, MD Area Chamber of CommerceOnline source for information on Salisbury and Wicomico County, MD.
- Maryland Department of CommerceTry the Data Explorer. The site also has a Document Library (under "Media") for more research and brochures.
Additional Information
- Library Resources for Social Media MarketingThe Library Subscribes to a number of current ebooks and journals that provide social media marketing manuals
- Small Business AssociationMarketing and sales plan guidance from SBA.
- Social TablesCatering marketing plan ideas from Social Tables, an event management tool used by catering companies, hotels and other venues.
- National Association for Catering and EventsNACE is a membership association that provides resources to catering and event planning professionals.
- Marketing Plans & Marketing Strategy Guides (Mplans.com)100+ free sample marketing plans, marketing articles, and more
- Marketing Strategies & Ideas For Your Business (Entrepreneur.com)Guides on marketing basics, sales, online marketing, finding customers, social media, branding, SEO, and networking, in addition to recent articles on the topics of marketing.
- Wolters KluwerGet tips and resources on social media, websites, advertising, PR, and promotions.
Books
Leisure Business Market Research Handbook 2021-2022 by
Call Number: eBookISBN: 1577832922Publication Date: 2021Chapter 29 is specific to event planning and catering.
Marketing and American Consumer Culture by Call Number: HF5415.33.U6 B47 2016ISBN: 9783319473277Publication Date: 2016-12-28
Ogilvy on Advertising in the Digital Age by Call Number: HF6146.I58 Y683 2018ISBN: 9781635571462Publication Date: 2018-01-09
Databases
- Business Source Complete This link opens in a new windowBusiness Source Complete is an essential tool for business students. It covers all disciplines of business, including marketing, management, accounting, banking, finance and more. Content includes many full-text journals and topical video content.
- ABI/INFORM Global This link opens in a new windowProvides indexing and abstracting for 1000 periodicals with full text for more than 600 publications.
- HeinOnline Academic This link opens in a new windowHeinOnline is the world's largest fully searchable, image-based government document and legal research database. It contains comprehensive coverage from inception of U.S. statutory materials, U.S. Congressional Documents and more than 2,600 scholarly journals. HeinOnline provides topic specific databases including all of the world's constitutions, all U.S. treaties, collections of classic treatises and presidential documents, Criminal Justice, Religion and the Law, and Women and the Law among others. Full text of state and federal case law powered by Fastcase is included.