Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MKTG 330: Company Research

Business Research Basics and Marking Assignment Support

Databases & example

What industry? Who runs it? What kind of money are we dealing with? 

1. Searched 3M in the database called Mergent = 0 results!

2. Use ticker MMM = 3M Co.

  • Industry and NAICS
  • # of employees, executives (with biographical info).
  • Competitors --> Top rank by revenue. Report builder is handy here.
  • Official website URL
  • Financials
  • Synopsis, Highlights, & History 
  • News - even includes today's Tweets

3. Export & save your information 

Other good sources