Skip to main content

MKTG 330: Home

A guide for the Marketing Audit Project and associated research


Purpose of Webguide

This libguide serves as instruction for MKTG 330 with Professor Morris, it aims to prepare students to complete research for the market audit assignment and key concepts in business research.

Library instruction goals

Help you get started thinking about ways to find essential background info about a company. 

Help you understand how to find relevant news about a company and how it communicates to customers.

Provide you with a research life-line (me!)

Guide Contents

Check these pages depending on your research needs:


1) Research needs assignment specific

Company Research

SWOT Analysis and Recommendations

Operating Environment

Researching Strategy



2) Supplemental Library and Scholastic services

Cite Sources

Research & Writing Help

Presentation Tips