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MKTG 330: Home

Business Research Basics and Marking Assignment Support

Welcome!

Purpose of LibGuide

This LibGuide serves as instruction for MKTG 330, it aims to prepare students to complete research for the market audit assignment and key concepts in business research.

Guide Contents

Check these pages depending on your research needs:

 

1) Research needs assignment specific

Company Research

SWOT Analysis and Recommendations

Operating Environment

Researching Strategy

Communication

 

2) Supplemental Library and Scholastic services

Cite Sources

Research & Writing Help

Presentation Tips