This libguide serves as instruction for MKTG 330 with Professor Morris, it aims to prepare students to complete research for the market audit assignment and key concepts in business research.
Help you get started thinking about ways to find essential background info about a company.
Help you understand how to find relevant news about a company and how it communicates to customers.
Provide you with a research life-line (me!)
Check these pages depending on your research needs:
1) Research needs assignment specific
SWOT Analysis and Recommendations
2) Supplemental Library and Scholastic services
Research & Writing Help