Where to start?
Information Need
- Customer trends, behavior
- Economic trends
- Industry trends
- Competitors, including marketing mix of competition
- Technology trends (as it relates to firm's marketing strategy)
- Legal and regulatory trends
Types of Resources
- Consumer behavior data and statistics -- library databases
- Market research reports -- library databases
- Company profiles -- library databases
- Industry reports and profiles -- library databases
- Press releases
- News stories -- library databases
- Social media
Suggested Resources
- Statista This link opens in a new windowStatista.com, by Statista, Inc. provides data on over 60,000 topics from over 18,000 sources, categorized into 21 market sectors. Statista.com provides quantitative data on media, business, finance, politics, and a wide variety of other areas.
- ABI/INFORM Global This link opens in a new windowProvides indexing and abstracting for 1000 periodicals with full text for more than 600 publications.
Industry Surveys by Call Number: HC106.6 .S74Publication Date: July 2016 - PresentMost current 2 years kept in Reference Collection (1st floor). This series continues S&P Capital IQ Industry Surveys (Feb. 2013 - Apr. 2016).
