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MKTG 330: Industry & Operating Environment

Business Research Basics and Marking Assignment Support

Where to start?

Information Need

  • Customer trends, behavior
  • Economic trends
  • Industry trends
  • Competitors, including marketing mix of competition
  • Technology trends (as it relates to firm's marketing strategy)
  • Legal and regulatory trends

Types of Resources

  • Consumer behavior data and statistics -- library databases
  • Market research reports -- library databases
  • Company profiles -- library databases
  • Industry reports and profiles -- library databases
  • Press releases
  • News stories -- library databases
  • Social media

Suggested Resources