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Where to start?
- Customer trends, behavior
- Economic trends
- Industry trends
- Competitors, including marketing mix of competition
- Technology trends (as it relates to firm's marketing strategy)
- Legal and regulatory trends
Types of Resources
- Consumer behavior data and statistics -- library databases
- Market research reports -- library databases
- Company profiles -- library databases
- Industry reports and profiles -- library databases
- Press releases
- News stories -- library databases
- Social media
Statista.com, by Statista, Inc. provides data on over 60,000 topics from over 18,000 sources, categorized into 21 market sectors. Statista.com provides quantitative data on media, business, finance, politics, and a wide variety of other areas.
Provides indexing and abstracting for 1000 periodicals with full text for more than 600 publications
Industry Surveys by
Call Number: HC106.6 .S74
Publication Date: July 2016 - Present
Most current 2 years kept in Reference Collection (1st floor). This series continues S&P Capital IQ Industry Surveys (Feb. 2013 - Apr. 2016).
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