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MKTG 330/Marketing Audit Assignment

Business Research Basics and Marking Assignment Support

Purpose of LibGuide

This LibGuide serves as instruction for MKTG 330, it aims to prepare students to complete research for the market audit assignment and key concepts in business research.

Guide Contents

Check these pages depending on your research needs:

  1. Research needs assignment specific
    1. Company Research
    2. SWOT Analysis and Recommendations
    3. Operating Environment
    4. Researching Strategy
    5. Communication
  2. Supplemental Library and Scholastic services
    1. Cite Sources
    2. Research & Writing Help
    3. Presentation Tips