Library Guides: MKTG 330/Marketing Audit Assignment: SWOT Analysis and Recommendations

Where to start?

Information Need

Types of Resources

Morningstar This link opens in a new window
Find a stock or fund to meet your needs, research current or prospective holdings or see how your investments work together. Morningstar's data reports cover more than 20,000 securities.
Business Source Complete This link opens in a new window
Business Source Complete is an essential tool for business students. It covers all disciplines of business, including marketing, management, accounting, banking, finance and more. Content includes many full-text journals and topical video content.