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MKTG 330: SWOT Analysis and Recommendations

Business Research Basics and Marking Assignment Support

Where to start?

Information Need

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Marketing strategies (current, future)

Types of Resources

  • SWOT analyses -- library databases
  • Company profiles -- library databases
  • Firm's website
  • Marketing books
  • Information and resources gathered from previous sections of assignment

Suggested Databases