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Where to start?
- Marketing strategies (current, future)
Types of Resources
- SWOT analyses -- library databases
- Company profiles -- library databases
- Firm's website
- Marketing books
- Information and resources gathered from previous sections of assignment
Hoover's Company Profiles (ProQuest)
Hoover's™ Company Records, a valuable resource for academic libraries, provides information about companies, industries, and the people who lead them. Featuring profiles of more than 40,000 companies, 600 industries, and 225,000 key executives, Hoover's Company Records provides easy access to thorough and up-to-date business information.
Find a stock or fund to meet your needs, research current or prospective holdings or see how your investments work together. Morningstar's data reports cover more than 20,000 securities.