Marketing Audit Project
This guide is organized by each section of the written assignment. On each page you will find:
- Information Need -- what pieces of information do you need to find?
- Types of Resources -- the kinds of resources in which you will likely find this information
- Suggested Resources, Databases, etc. -- while these suggestions are not exhaustive, they will get you started
What You'll Need
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Researching the company
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Org structure
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Position in Industry
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SWOT
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Operating Environment
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Customer Trends
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Current Economic Trends
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Listing, Indexes, Mutual Funds
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Industry Trends
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Company Comparison
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Tech Trends
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Researching Marketing Strategy
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Identifying target customers
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Marketing mix
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Distribution
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Channel Research
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Researching Product Strategy
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Branding, Product mix, product history
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Pricing
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Communication
Access library resources from off campus
You can now access the library databases by using your SU username and password -- the same one that you use for email and MyClasses. When accessing an e-book, article, library database, or any other electronic resource available from the library, expect to be prompted to log in (see screenshot below).
Here's an FAQ about the new Single Sign On procedure.