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MGMT 429: Industry Research

This guide contains recommended strategies and resources for MGMT 429 Small Business Consulting, with a focus on the Consulting Team Project.

Industry Research

+Search Government Resources

Find Industry Reports & More

To supplement company-specific information, get a better sense for the total market by researching the overall industry.

When locating industry reports, pay attention to the 1) publication date, and 2) geography (global, US, India, etc.). 

Online Resources (for off-campus access, you will be prompted to login with your SU username and password - same as for Gullnet, MyClasses, etc.)

Print Resources (in the library)

For older surveys...

Find Trade Associations and Publications

Associations keep track of industry data for their members and may have valuable information on an industry that would not be found in standard business sources. Business Insights: Essentials (Gale) offers a directory of associations. Business Source Premier (EBSCOhost) and ABI/INFORM (ProQuest) offer trade publications for some associations or organizations.

Aside from using the databases linked below, you can also use Google to find association websites and publications. Try using keywords such as [industry or product description] trade association. e.g., home inspection trade association. Once you find one, be sure to evaluate the website with a critical eye before using any information or data it provides. If it seems legitimate, look for pages that mention a newsletter or journal, member directories, industry outlooks/data, an "about us" summary, or other sections that would provide insight into the existing conditions of the industry. Keep in mind that not all associations will have this information publicly available (membership benefit).

Industry Codes

Simplify your research and keep things consistent by FIRST defining your industry by selecting the industry code that classifies your business or service.

You could search by company within the databases and be on the lookout for the NAICS or SIC code. Or, you can search by a keyword that describes a particular product/service using the links below.

Resource for Specific Industries