Books
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Restaurant, Food & Beverage Market Research
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Call Number: eBookISBN: 9781577833017Publication Date: 2022 -
Marketing and American Consumer Culture
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Call Number: HF5415.33.U6 B47 2016ISBN: 9783319473277Publication Date: 2016-12-28 -
Ogilvy on Advertising in the Digital Age
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Call Number: HF6146.I58 Y683 2018ISBN: 9781635571462Publication Date: 2018-01-09
NAICS Codes
Looking for an industry report? Try searching by NAICS Code 722513 - Limited Service Restaurants and 311811 - Retail Bakeries
Researching Local Markets
How to find your competitors in a local market
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Whitepages (.com)Click on Business near the search fields to search the Yellow Pages by category of business in a city/state.
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Superpages (.com)Search by category and cite/state for businesses in the Yellow Pages.
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Salisbury, MD Area Chamber of CommerceOnline source for information on Salisbury and Wicomico County, MD.
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Maryland Department of CommerceTry the Data Explorer. The site also has a Document Library (under "Media") for more research and brochures.
Databases
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Business Source Complete This link opens in a new windowCovers all disciplines of business, including marketing, management, accounting, banking, finance and more. Content includes many full-text journals and topical video content
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ABI/INFORM Global This link opens in a new windowProvides indexing and abstracting for 1000 periodicals with full text for more than 600 publications.
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HeinOnline Academic This link opens in a new windowProvides topic specific databases including all of the world's constitutions, all U.S. treaties, collections of classic treatises and presidential documents, Criminal Justice, Religion and the Law, and Women and the Law, etc. Full text case law powered by Fastcase is included.
Additional Information
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Library Resources for Social Media MarketingThe Library Subscribes to a number of current ebooks and journals that provide social media marketing manuals
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Small Business AssociationMarketing and sales plan guidance from SBA.
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International Dairy Deli Bakery (IDDB)Professional organization for both bakeries and delis.
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ToastBakery marketing strategies from Toast, a cloud based restaurant management software company.
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Marketing Plans & Marketing Strategy Guides (Mplans.com)100+ free sample marketing plans, marketing articles, and more
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Marketing Strategies & Ideas For Your Business (Entrepreneur.com)Guides on marketing basics, sales, online marketing, finding customers, social media, branding, SEO, and networking, in addition to recent articles on the topics of marketing.
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Wolters KluwerGet tips and resources on social media, websites, advertising, PR, and promotions.