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Research strategies and resources for MKTG 336 Direct and Interactive Marketing with Dr. Paula Morris

Research Introduction for MKTG 336

This guide focuses on research help for the following assignments:

  • Catalog Company Analysis
  • MAXI Competition

Topics include:

  • Company research
  • Industry and competition
  • Information from trade associations, investor relations, news, etc.
  • Target market demographics
  • Consumer behavior research
  • Marketing campaigns, strategies, and plans