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MKTG 336: Home

Research strategies and resources for MKTG 336 Direct and Interactive Marketing with Dr. Paula Morris

Research Introduction for MKTG 336

This guide focuses on research help for the following assignments:

  • Catalog Company Analysis
  • MAXI Competition

Topics include:

  • Company research
  • Industry and competition
  • Information from trade associations, investor relations, news, etc.
  • Target market demographics
  • Consumer behavior research
  • Marketing campaigns, strategies, and plans