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MGMT 428: Starting Points

Recommended Starting Points

Remember that different resources can be used for different reasons.This page contains recommended starting points. You may want to consult these guides for additional resources and information:

Finding Customers

Use the Target Market/ Demographics guide for more information on target market, finding customers, determining size, and determining location. Here is a resource that might be helpful to start with:

Identify the industry code that your business/service falls under:

Simplify your research and keep things consistent by FIRST defining your industry by selecting the industry code(s) that classifies your business or service. This code will be particularly helpful when searching the databases or resources like American FactFinder.

Search databases for articles or industry reports:

Standard & Poor's Industry Surveys

What is provided in an S&P Industry Survey? Check out this sample provided from the Standard and Poor's publishing website.

Use the Industry Research guide for more information and for specific resources that can help with understanding the market of a particular industry.