MGMT 428

Sometimes, a structured approach to research can help to organize ideas and the way you think about information sources:

1. Explore topic basics (casual searching)
2. Background (books and reference sources)
3. Current research (library databases and web)
4. Support your argument (source citation)
5. Drafts & revisions (research librarians & learning commons)

This guide contains selected resources for the Opportunity Analysis portion of Dr. Adams' Business Plan Project. Development of the business plan requires opportunity analysis which includes:

1. the selection of a target market;
2. determination of the demographic concentration of the target within a given geographic parameter; and
3. analysis of the current competitive/industry environment. Information on finding library resources specific to your needs is also included. Use the side tabs to navigate.