In the research process: BOOKS
- Explore topic basics (casual web searching)
- Background (library catalog: books)
- Current research (library databases: articles and reports)
- Support your argument (source citation)
- Drafts & revisions (research librarians & learning commons)
Call Number Locator Map
Use this to find which shelf your book is on.
Borrow Books from Other Libraries
If a book is not available in SU Libraries, we can check to see if it is available through other libraries in the University System of Maryland. If not we can request it through Interlibrary Loan. You can access your account belows.
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My Library AccountsOnce you click here, scroll down to find the ILL account login.
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Interlibrary Loan (ILL)Interlibrary Loan (ILL) is a service offered to patrons who are unable to find certain books or articles through the SU Academic Commons Library or other USMAI Libraries. Library staff may be able to request these items if they are owned by libraries across the United States.
Search for Books
Search Strategies
1. Research question or statement
What is it exactly that you are trying to find? Think of a way to state your topic in 1-2 sentences.
Example research question:
How do international companies create business strategies that successfully work in different work cultures that may vary drastically from one another?
2. Search Terms
Using the 1-2 sentences you created for your research question or statement, pull the important words (and synonyms of those words) to use as keywords to create your search.
Example keywords:
- international management
- culture
- business strategy
3. Boolean Operators
Boolean operators can broaden or narrow your search and create relationships between keywords.
AND, OR, NOT
- AND combines two search words together. Both must appear in your article, narrowing your results.
- OR allows you to search for synonyms or like terms. Only one of the terms must appear in your article, broadening your results.
- NOT removes a specific term from your results.
Quotation marks
- Phrases stick together as one key phrase. "international management"; "business strategy"
Asterisks
- Add to the end of a root word to find all words that include all words that include that root term. cultur* will return results with the keywords cultural, culture, cultures, etc.
4. More Tips
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Use Search Options (also known as facets or filters) to further narrow your search to a specific type of resource or date range. These facets are typically found in the left menu of a database and in SURF.
- String together relevant synonyms or words with similar meanings to broaden your search result. For example: strategy OR plan OR method OR practice
- Avoid putting your entire research statement into the search box. You'll get better results breaking your query up into keywords as shown above.
- If your search returns no results, be sure to change the drop down next to the search bar in SURF to include UM Libraries and use the facet in the left menu to "Include Non-USMAI Results." Even if our library doesn't have a title you can still request a copy via Interlibrary Loan.
Select Titles from the Circulating Collection
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Consumer Behavior 2023
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Call Number: eBookISBN: 9781577832959Publication Date: 2021"'Consumer behavior 2023' presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, 'Consumer behavior 2022' is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, gay & lesbian, affluent, and other consumer groups. Over 650 website links--directly embedded into the electronic edition--will direct you to additional market research and other resources." -
Consumer Behavior Knowledge for Effective Sports and Event Marketing
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Call Number: HF5415.32 .C65866 2011ISBN: 9780415873574Publication Date: 2010-10-06"Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews." -
Designing Brand Identity
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Call Number: HD69.B7 W44 2013ISBN: 9781118099209Publication Date: 2012-11-06"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing..." -
Emerging Domestic Markets
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Call Number: eBookISBN: 0231553110Publication Date: 2020Gregory Fairchild introduces readers to the rising set of entrepreneurs whose efforts to reach marginalized groups are reshaping the emerging markets of the United States. He explores how minority-owned and community-development institutions are achieving innovations in consumer- and small-business-targeted financial services to further economic development and reduce inequality. Fairchild illustrates these transformative models through compelling narratives: the decision by a Chinese-ethnic credit union to open a branch in a new neighborhood, investment by a minority-led private equity firm in satellite radio for the developing world, and efforts by a community-development-loan fund to bring fresh foods into a food desert in Philadelphia. He analyzes the models of these organizations, measures their successes and failures, and provides suggestions for sustainable growth of similar organizations. Bringing together quantitative research, powerful stories of real-world entrepreneurs, and nuanced insights on public policy, Emerging Domestic Markets offers a vital set of prescriptions for inclusive financial development. -
The Entrepreneur's Guide to Market Research
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Call Number: HF5415.2 .W454 2012ISBN: 9780313396052Publication Date: 2012-01-01"A guide to researching and documenting the market potential of any product or service, something that is an essential - and too often overlooked - part of constructing a workable business plan. It is suitable for those who want to start or expand a business." -
Entrepreneurial Finance, Third Edition: Finance and Business Strategies for the Serious Entrepreneur
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Call Number: HG4026 .R65 2014ISBN: 9780071825399Publication Date: 2014-04-15"A guide to setting up and managing your business' finances. It offers potent methods for keeping firm financial control of your enterprise and insightful tips for avoiding the multitude of financial barriers that may block your entrepreneurial dream." -
Entrepreneurship
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Call Number: HD62.5 .B938 2020ISBN: 9781119563228Publication Date: 2019-12-05The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies―enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more. -
Financial Intelligence for Entrepreneurs
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Call Number: HG4028.B2 B422 2008ISBN: 9781422119150Publication Date: 2008-09-09"In this essential guide, Karen Berman and Joe Knight customize the approaches and insights from their acclaimed book Financial Intelligence specifically for entrepreneurs. The authors not only demystify common financial terms and tools, they also show how you can use this knowledge to gauge your company's performance and make better decisions." -
Grow to Greatness: Smart Growth for Entrepreneurial Business
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Call Number: HD62.7 .H483 2012ISBN: 9780804775342Publication Date: 2012-04-25Part I. Whether to grow. The "truth" about growth
Part II. How to grow. The four Ps : planning, prioritization, processes, and pace
Part III. Growth requires the right leadership, culture, and people. Growth is much more than a strategy -
How People Buy Online: The Psychology Behind Consumer Behavior
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Call Number: eBookISBN: 9353887550Publication Date: 2021Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies? Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neo cortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace? How People Buy Online proves it is possible. Not only does it break the myths about online shopping behaviour, but it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. -
How to Write a Business Plan
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Call Number: HD30.28 .M3839 2012ISBN: 9781413317497Publication Date: 2012-09-17"If a reader is thinking of starting a business or raising money to expand an existing one, they'll need a plan. This edition is completely updated, providing all-new online resources and updated examples of successful business plans." -
Launching a Business
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Call Number: HD62.5 .B364 2013ISBN: 9781606493977Publication Date: 2013-01-01"This is a hands-on book that focuses on the tasks that a new business owner must complete in the first 100 days of launching a business. Think of it this way. Imagine you've conceived a business idea, written a business plan, raised seed capital, and are set to launch your business on October 1. Now, what would you actually do on October 1, October 2, October 3, and so forth? How would you set your priorities? How would you know which tasks are the most urgent?..." -
Marketing Analytics
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Call Number: eBookISBN: 9780813945163Publication Date: 2021-01-13Through the diverse business cases in the book, readers learn how to connect marketing inputs to customer behavior and how to use historic information, experiments, or heuristics to develop forward-looking what-if scenarios and predictive models. The real-life cases include real data, enabling readers to take a hands-on approach to the analysis. -
Marketing to Millennials
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Call Number: HF5415.332.Y66 F76 2013ISBN: 9780814433225Publication Date: 2013-07-02"With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $200 billion, and their indirect buying influence at least double that..." -
The Market Research Toolbox
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Call Number: HF5415.2 .M383 2012ISBN: 9781412991735Publication Date: 2011-10-12"...This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed..." -
The New Rules of Marketing and PR
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Call Number: HF5415.1265 .S39 2022ebISBN: 9781119854296Publication Date: 2022-04-25"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age..." -
Online Consumer Behavior
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Call Number: HF5415.32 .O547 2012ISBN: 9781848729698Publication Date: 2012-04-25"Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior." -
Opening a Restaurant or Other Food Business Starter Kit
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Call Number: TX911.3.M27 F835 2005ISBN: 0910627363Publication Date: 2005-01-12A guide to opening a restaurant of other food business that focuses on writing a business plan, discussing statement of purpose, marketing, competition, financial data, licenses, and other related topics; and includes a CD-ROM with an editable sample plan. -
Retail business market research handbook 2019-2020 by
Call Number: eBookISBN: 1577832663Publication Date: 2019Retail Business Market Research Handbook 2019-2020 presents the following: year-end and historical market data by sector; trends and current business activities; discussion of emerging e-commerce and mobile commerce markets; review of the financial performance of market leaders; retail brand valuations; assessment of retail shopper satisfaction; profile of malls and shopping centers; assessment of consumer packaged goods, health/beauty/cosmetics, home furnishings, licensed merchandise, and luxury brands; holiday, back-to-school, and back-to-college spending data; in-depth analysis of supermarket and drugstore segments; and analysis of the bridal and wedding market -
The Start-Up of You
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Call Number: HF5384 .H63 2012ISBN: 9780307888907Publication Date: 2012-02-14A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs. The career escalator is jammed. Unemployment is sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. Traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Start-ups--and the entrepreneurs who run them--are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book will teach you the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. -
Starting a Business QuickStart Guide
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Call Number: eBookISBN: 9781945051579Publication Date: 2019-02-11Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success.
