Skip to Main Content

Target Market/Demographics: Target Market/Demographics

Research Tips

With any research endeavor, it is crucial to ask yourself as many questions as possible to ensure you are thinking critically about the subject. For target market research, consider not just the age, but the lifestyle, gender, household size, location, culture, and other factors that would influence that market's consumer tendencies. Alternate your focus between the company/product and the consumer (who would buy X product? would person Y buy it? what prevents them from doing so? what could the company/product do to change this?).

As you research, look for data/information that answers these questions. If you have trouble finding data/information to support your theory, you may be asking the wrong questions, or are trying to shoehorn data to support an answer that you created from the start. Let the research process guide you to the answer rather than begin your research with an answer in mind.

Target Market/Demographics

Target market identification is "The process of using income, demographic, and life style characteristics of a market and census information for small areas to identify the most favorable locations." - AMA Dictionary

Select .gov and .org Resources

Salisbury & Maryland Resources

These resources could help determine target market size for the geographic/market area around Salisbury, MD.

Websites Worth Mentioning

Select E-Books

Select Databases

Try searching databases by keywords describing your product/service. One search strategy could be to search by industry code AND keywords such as "consumers" or "market."