Skip to Main Content

MKTG 440: Content Dev. & Inbound Mktg: Home

Resources to help identify professional skills and develop a blog's target audience persona.

Our meeting goals

This guide should help you:

Broaden or narrow your research topic.

Identify relevant tools and resources for starting your research.

Critically evaluate information both in terms of quality and suitability, draw conclusions, and use the information to support your claim.

Cite sources correctly and consistently.

Welcome, MKTG 440: Content Development & Inbound Marketing

This guide is tailored to provide research assistance for MKTG 338: Content Development and Inbound Marketing with Dr. Paula Morris. Most of these resources are geared toward helping students identify professional skills for the Create Your Own Adventure and Job Tip Blog assignments. For help developing your target audience persona, see the Persona Development page.

Course Guides: Manage & Organize

ProQuest RefWorks - Source citation tool

Sign into your RefWorks account to export and manage citations while you research.

TIP: Keep RefWorks open in a tab at the top of your web browser when exporting citations from library databases.

For more information on using RefWorks and creating your account, go to the Cite Sources tab or view this page.