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MKTG 336

Research strategies and resources for MKTG 336 Direct and Interactive Marketing with Dr. Paula Morris

The Basics

For every paper or project you complete at SU, you will need to include a 'works cited' page or a bibliography (a list of resources that informed your thinking on the topic). 

Every source you use must be cited...books, articles, websites, graphics, charts, audio files, video clips, etc.

Every time you use someone else's words, or artwork, or even ideas, you must give them credit as the authors or creators (intellectual property owners).

There are 3 major citation methods, MLA, APA, and Chicago/Turabian. We have books in the library to help you figure out citations but we also have a citation guide with tabs for each method. Sometimes business references can be a bit tricky, so there is also a guide for Business Citations you may want to check out.

Style Guides in the Library