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MKTG 336: Books

Research strategies and resources for MKTG 336 Direct and Interactive Marketing with Dr. Paula Morris

What are books good for?

Every book has its time and place; when it comes to non-fiction works, here a couple varieties you may encounter:

  • Reference: Provide topic overviews, guidelines, summaries, or definitions. These could be formatted like a textbook, or they might be similar to a dictionary or encyclopedia. 
  • Research: May be written in normal chapters, or they may resemble a thematic collection of research published by different authors. The authors may be presenting empirical research they conducted themselves (hint: you'll see methods, results, conclusions...), or they may have gathered others' research to explain and analyze in bulk, similar to a literature review.

Reference texts are great choices for getting a better feel for a topic (similar to using Google or Wikipedia to get started), but they won't be as effective as research texts when it comes to writing a paper and supporting your claim, argument, statement, etc.

Note: Just because a text is not in the "Reference Collection" of the library does not mean it isn't a "reference text". Some are labeled as such (with a REF sticker), but something closer to a textbook will not likely carry this label.

Find Books and eBooks

Refer to the General Search Strategies page for brainstorming search terms. Keep your search broad to begin with (1-3 words that describe your topic). Use the SU Libraries Quick Search below (also located on the SU Libraries home page).

SU Libraries Quick Search

Print Books

Refer to the Locate Books details further down this page to determine where certain collections (Reference, Ready Reference, Folio Books, etc.) are located in the library.

eBooks

If you need help accessing/downloading an eBook, refer to this page or contact your librarian.

Most eBooks are searchable through the SU Libraries Quick Search, just as with our print collection. Filter results by Format (under Book -> eBook) on the left side of the results page.

Use the Find It button or one of the database links listed underneath the Find It button to find full-text access

If you would prefer to browse for books on a shelf, here are some recommended call number ranges for you.

HF 1416+ International marketing/exports

‚ÄčHF 5410+ Marketing

  • HF 5415.1255 Branding
  • HF 5415.126 Direct marketing
  • HF 5415.127 Market segmentation. Target marketing.
  • HF 5415.129 Marketing channels.
  • HF 5415.13 - .157 Marketing management
  • HF 5415.2 Marketing research.
    • HF 5415.32+ Consumer behavior
    • HF 5415.335 Consumer satisfaction
  • HF 5415.55 Relationship marketing
  • HF 5416.5 Pricing 

HF 5438 Selling

HF 5801+ Advertising

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Locate Books

The location of books should be listed in the item record under "Find a copy in the library". Location information is listed in the first column of each table, as shown in this screenshot. Below are possible Locations associated with Salisbury University Libraries.

SU Guerrieri Academic Commons...

  • Stacks 
    • 3rd Floor. This is our general collection. Follow link to Call Number Locator Map to find exact location of a book.
  • Folio Books
    • 3rd Floor. Folio refers to oversized books that don't fit on normal shelves. Follow link to Call Number Locator Map.
  • Juvenile Books 
    • 3rd Floor. This collection contains most of our children and young adult books. Follow link to Call Number Locator Map.
  • Reference Collection (linked to library maps)
    • 1st Floor, long shelf between the IT Help Desk and the Circulation and Research Help Desks. Collection carries over into the Pit. Reference books are generally topic overviews or materials like dictionaries and encyclopedias -- something you might need to refer to but don't need to read cover-to-cover.
    • In-library use only. Please leave reference books on a table or cart when you are finished using them so we can track how often they are used.
  • Stacks Reference
    • 3rd Floor. While these books are housed in our stacks, they are reference books and are also in-library use only. Please leave them on a table or cart when you are finished using one so we can track how often they are used. Locate these books using the Call Number Locator Map just as you would a book in the General Stacks.
  • Ready Reference
    • Kept behind the Research Help Desk. Ask the person staffing the desk to borrow the item you need.
    • In-library use only. Please return to Research Help Desk when finished using.
  • Course Reserves
    • These are items set aside by faculty for a class or particular purpose. Ask for print reserves at the Circulation Desk or access e-reserves via the link above.

SU Curriculum Resource Center...

  • General
  • Items in the CRC are located in Conway Hall (TET) 226, on the northeast side of campus.

SU Nabb Research Center...

  • Main Collection
  • Maryland Special Collections
  • SU Faculty Authors Collection
  • Visit the Nabb Center on the 4th floor of GAC to access any items located in these collections. 

Collection Highlights