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MKTG 440 Piatselchyts

Resources for market and business evaluation, digital marketing strategies, and presentations.

Welcome, MKTG 440!

This guide contains strategies and resource recommendations to use toward your Digital Marketing Project for the fictional company, EcoFresh in your MKTG 440 class with Professor Piatselchyts. Topics include investigating:

  • Conducting Market and Business Evaluations
    • How to find market reports
      • Natural Cleaning Products
      • Trends
      • competition
    • SWOT Analyses
  • Digital Marketing