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Qualitative Research in Psychology

This guide provides resources on how to do qualitative research

What is Qualitative Research?

Moser and Korstiens have defined Qualitative Research as follows: 

  • Qualitative research studies phenomena in the natural contexts of individuals or groups
  • Qualitative researchers try to gain a deeper understanding of people’s experiences, perceptions, behavior and processes and the meanings they attach to them
  • During the research process, researchers use ‘emerging design’ to be flexible in adjusting to the context
  • Data collection and analysis are iterative processes that happen simultaneously as the research progresses


Image: Rauschenberg, Robert, 1925-. Interview. 1955. Artstor,