The Big Three:
- Know your audience
- Know your subject
- Know your purpose
When Creating Slides:
- Don't try and tell your audience everything you know. (Very important! Separate out what is vital for your audience to know versus everything you know about the topic.)
- Don't read your slides aloud!
- Limit your content to one subject - aka each slide should have only one point.
- Use a maximum of 5-7 lines per slide.
- Use no more than seven words per line.
- Use point sizes that are large enough for everyone to read. (44 for headlines & 32 for body copy)
- Keep your slides simple!
- Limit graphs to simple ones that do not require a lot of explanation
- Avoid using either ALL CAPS or italics - both are difficult to read
- Keep your color choices simple
- Avoid unnecessary clutter on your slides - ditto with slide animations. .
- Avoid "data dumping" - don't fill your talk with stats and numbers that nobody will ever remember.
- Make sure your slides enhance your presentation - they should not replace you.
- End your presentation with a take-home message.
- taken in part from "Am I making Myself Clear? A scientist's guide to talking to the public." by Cornelia Dean and "Listen. Write. Present." by Stephanie Roberson Barnard & Deborah St. James.