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Getting Started: Who Is Your Target Audience?
This project involves creating an ad strategy for one of a variety of events hosted by Salisbury University's Career Services.
To get started, answer the poll below. We'll use the answers to guide our session.
Poll: What do you need to know about your target audience to develop your ad strategy?
(You can submit multiple responses.)
Some thoughts come to mind...
- Who is the target audience for your event? Is it pretty straightforward, or can you identify other, less obvious candidates?
- What would motivate them to attend? What's important to them?
- Are there any characteristics or challenges unique to this audience that your ad strategy should acknowledge?
Use the resources below to explore and research different aspects of your target audience. Be sure to refer to the other tabs across this guide for additional resources and strategies.
- Department website
- Student organizations
- University website
Professional associations are a great place to find news and trends relevant to a particular field.
Below are some example association websites, but please feel free to explore others. Use Google to search for an association that relates to your consumer's interests by entering keyword(s), plus the word association. You can also search on university and college websites to see which associations their academic departments or career services staff recommend their students to join. This is a good way to cross-check the reputability of an association, too.
Note: Associations may restrict some web content to members only, but enough information is available to make association websites worthwhile resources.
Career Tracks & Professional Realm
- Industry and career resources
- Professional associations (see separate box)
U.S. News - Money: Careers
Good for exploring tips on managing and developing professional skills, as well as browsing job titles by industry/career (see "Best Jobs of 2018," "Best Business Jobs," etc.)
Sponsored by the U.S. Department of Labor, this site is a good jumping off point for exploring careers, industries, jobs, and skills. Because it is geared toward veterans and others transitioning between careers, it's also useful for translating skills from one career to another.
Occupational Outlook Handbook (Bureau of Labor Statistics)
Great resource from the U.S. Department of Labor on the current and projected job market, average education and skill requirements by profession, and other useful information.
Occupational Requirements Survey
Conducted by the Bureau of Labor Statistics' National Compensation Survey program. Datasets cover job responsibilities, work environment and conditions, and job requirements. Browse the Publications and Supplemental Materials, or use the Database Data Finder tool.
Career Outlook (bls.gov)
"Career Outlook articles provide data and information on a variety of topics—including occupations and industries, pay and benefits, and more. These articles are helpful for students, career counselors, jobseekers, and others planning careers."