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BUAD 695 Project Consulting: Industry/competition

Industry codes & keyword descriptors

Start by defining your industry, this will enable you to make use of Industry Codes. Try searching by NAICS or SIC code. Or, you can search by a keyword that describes a particular product/service using the links below.

Industry Research

Find industry reports & more

Once you've identified your NAICS number and/or subject terminology, use it to find industry reports. 

When locating industry reports, pay attention to the 1) publication date, and 2) geography (global, US, India, etc.). 

Online Resources (for off-campus access, you will be prompted to login with your SU username and password - same as for Gullnet, MyClasses, etc.)


1. Search: Solar panel installation 

2. Select Document type: Industry reports

3. Sort by newest first


 

Print Resources (in the library)

For older surveys...

Find Trade Associations and Publications

Associations keep track of industry data for their members and may have valuable information on an industry that would not be found in standard business sources. Business Source Ultimate (EBSCOhost) and ABI/INFORM (ProQuest) offer trade publications for some associations or organizations.

Aside from using the databases linked below, you can also use Google to find association websites and publications. Try using keywords such as [industry or product description] trade association. e.g., home inspection trade association. Once you find one, be sure to evaluate the website with a critical eye before using any information or data it provides. If it seems legitimate, look for pages that mention a newsletter or journal, member directories, industry outlooks/data, an "about us" summary, or other sections that would provide insight into the existing conditions of the industry. Keep in mind that not all associations will have this information publicly available (membership benefit).