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Keyword Exercise
For the research question: Are vaping companies targeting kids with their advertisements?
The first step is to identify the most important parts of the question, the keywords, that get to the base of what we what to research.
The keywords might be:
- vaping
- kids
- advertisements
Now we need to brainstorm some of the different ways we can think about these key concepts. Those alternate keywords can be synonyms, broader, or more narrow terms.
| Vaping | Kids | Advertisements |
|---|---|---|
| e cigarettes | children | advertising |
| electronic cigarettes | adolescents | magazines |
| big tobacco | teenagers | commercials |
| JUUL | teens | marketing |
| nicotine | high school students | celebrity endorsements |
| vaporizers | 13-18 | back to school sales |
| young people | kid friendly flavors |
JUUL is specific brand of vapes; it gets more narrow. Children is just another way to say kids; a synonym. Advertisements are just one facet of marketing; it's more broad. All of these are legitimate ways of coming up with alternate keywords. You never know which one will be best for a particular database or website until you start looking! What works well in one, might not go over very well in another.
Use the same exercise with your own topic. Just grab a sheet of paper and write it down. You want something you can come back to and continue to expand on as you learn more during your searching.