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ENGL 103 Research Guide

A Library Research Guide for all ENGL103 sections.

Keywords are the first (and, often, most skipped) step in your research.

We can talk about the same issues using completely different words; if you only identify one of those words to search, you might be drilling down in the wrong spot! Searches for a computer vs. a Dell vs. a desktop will get you very different results, after all.

Below are a couple of ways to approach coming up with alternate ways of thinking about your topic, though there are certainly other ways to do it as well. This isn't an exercise to do in your head, write it out!

Developing Keywords

Example Research Question: How does media affect voting in young people?

Keywords:   media    voting    young people

Brainstorm some of the different ways we can think about these key concepts. Those alternate keywords can be synonyms, broader, or more narrow terms. For example:

Media might generate a list like:

  • television
    • news
    • talk shows
  • internet
  • social media
    • twitter / x
    • facebook
    • instagram
  • social networking

Voting could generate a list like: 

  • political campaigns
    • advertisement
  • elections
  • vote
  • civic engagement
  • polls

And young people might generate a list like this: 

  • students
    • college students
    • undergraduates
    • high school students
  • youth
  • young adults
  • emerging adults
  • gen z/millennials
  • 18-24 year olds

You can use the worksheet below to explore your own topic further.

Concept Mapping

Concept mapping is another approach to keyword development & brainstorming that is a bit more visual than strategies on the keyword worksheet. Besides that, this can help you map out how your paper could go to be sure you cover all areas that you consider necessary.

In this example, we have voting in the center of the concept map with four keywords and ideas that stem from the central issue of voting; candidates, voters, single issue voters, and the question how? From each of these new ideas more keywords may stem out, for example, under single issue voters, those single issues are mapped out as health care, LGBTQ, guns, immigration, and women's rights. 

Concept map generating alternate keywords for the word "Voting"