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MKTG 331 Piatselchyts

Avery Hall Insurance Group Project Spring 2023

Welcome, MKTG 331!

This guide contains strategies and resource recommendations to use toward your Advertising and Communications Plan for Avery Hall Insurance in your MKTG 331 class with Professor Piatselchyts. Topics include investigating:

  • Target Audience/Persona
  • Consumer Behavior