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IDIS 280 Business of Creativity: Market Segment Research

A guide to support the marketing aspects of IDIS 280

More Guides

For more resources and strategies, visit the following guides:

Professional Organizations

Looking for more specific resources or industry specific insights? Try finding associations and newsletters.

Companies will often join professional organizations that promote their industries, and you can often find information that isn't published broadly from these sites. 

Similarly, these organizations often publish news letters and host conferences, these are often free and readily available.

Target Market & Consumer Research

My Rule of Thumb

Try Statista first. Look for broad studies and then look for more specific ones.

Industry Specific Information

Professor Danderson's Suggestions Spring 2020 

Cannabis

National Cannabis Industry Association: https://thecannabisindustry.org/about-us/ncia-faqs/

The industry newsletter: https://marijuanaretailreport.com

Marajuana Dispensary Newsletter: https://mjbizdaily.com/category/dispensary-news/ 

Cannabis Dispensary Magazine: https://www.cannabisdispensarymag.com

Interesting economic data: https://mjbizdaily.com/category/charts/

Cannabis industry analytics: https://bdsanalytics.com/cannabis-retail-price-index/

Kansas City Fed Report on Colorado: https://www.kansascityfed.org/publications/research/rme/articles/2018/rme-1q-2018‚Äč

 

Restaurants/Bars

Restaurant Association: https://restaurant.org/Home Reports such as this monthly update: https://restaurant.org/Downloads/PDFs/Research/Economic-Snapshot/EconomicSnapshot-Nov2019.pdf

The National Restaurant Association: https://www.restaurantbusinessonline.com/future-50-2019

as well as this one: https://www.restaurantbusinessonline.com/top-100-independents-2018

 

Music

Here is the recording studio industry association (they have some excellent resources): https://www.riaa.com/reports/

Mix: Library Proxy 

And the professional musicians association: https://www.riaa.com/reports/