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IDIS 280 Business of Creativity: Getting Started with Business Research

A guide to support the marketing aspects of IDIS 280

News and Databases

Rule of Thumb

Start with Databases. Try ABI/Inform and Business Source Complete. Remember to use quotes around search terms and the AND operator between terms (ie "College Students" AND "Saving Habits")

Read Newspapers and Magazines to find current trends. Start with the Wall Street Journal, the New York Times, and Bloomberg Business Week.

When reading resources, take note of their terminologies and try searching with them!


Find News

If you are unsure how to approach your topic, try using Google to get a sense for any breaking news or trends concerning the issue you are researching. From there, dive into some of these resources to find reliable news articles about that topic.

Browse Print and Online Holdings

News Databases (SU login required for off-campus access)

The following databases provide access to national and international periodicals. Certain databases act as archives for specific periodicals (New York Times, Washington Post, etc.) and contain both historic and current issues.

Library Databases

When browsing search results, if the full-text PDF of an article is not immediately available, use the yellow Find It button to see if we have access elsewhere. If we don't have access, you can still request it through InterLibrary Loan!

Pro tip: You can actually search across multiple EBSCO databases and click on "Choose Databases" (above the search fields). Select ones from this list that seem appropriate