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IDIS 280 Business of Creativity: Books

A guide to support the marketing aspects of IDIS 280

What are books good for?

Every book has its time and place; when it comes to non-fiction works, here a couple varieties you may encounter:

  • Reference: Provide topic overviews, guidelines, summaries, or definitions. These could be formatted like a textbook, or they might be similar to a dictionary or encyclopedia. 
  • Research: May be written in normal chapters, or they may resemble a thematic collection of research published by different authors. The authors may be presenting empirical research they conducted themselves (hint: you'll see methods, results, conclusions...), or they may have gathered others' research to explain and analyze in bulk, similar to a literature review.

Reference texts are great choices for getting a better feel for a topic (similar to using Google or Wikipedia to get started), but they won't be as effective as research texts when it comes to writing a paper and supporting your claim, argument, statement, etc.

Note: Just because a text is not in the "Reference Collection" of the library does not mean it isn't a "reference text". Some are labeled as such (with a REF sticker), but something closer to a textbook will not likely carry this label.

Find Books and eBooks

Refer to the General Search Strategies page for brainstorming search terms. Keep your search broad to begin with (1-3 words that describe your topic). Use the SU Libraries Quick Search below (also located on the SU Libraries home page).


Most eBooks are searchable through the SU Libraries All Types or Books & eBooks search boxes, just as with our print collection.

To find even MORE eBooks, try searching within the following two databases:

Print Books

Refer to the Print Book Locations details further down this page to determine where certain collections (Reference, Ready Reference, Folio Books, etc.) are located in the library.

If you would prefer to browse for books on a shelf, here are some recommended call number ranges for you.


Subclass H Social sciences 

HA Statistics Subclass 

HB Economic theory. Demography 

HC Economic history and conditions 

HD Industries. Land use. Labor 

HE Transportation and communications 

HF Commerce 

HG Finance 

HJ Public finance

Select Books on Target Audience