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MKTG 335 Fennell: Welcome

Welcome, MKTG 335!

Use this guide to enrich your research skills for your semester-long research project for MKTG 335 with Dr. Patrick Fennell. This guide will help you...

  • Identify appropriate research databases and other resources to begin your research
  • Find and access company, industry, and consumer data
  • Evaluate and cite sources

The databases we will be analyzing in class are listed under Database Evaluation Activity. Use the remaining tabs to discover additional resources and strategies.

Should you need any assistance with your research, please contact the business librarian.