Finding CustomersDetermining SizeDetermining Location
Competitive Analysis
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MGMT 428   Tags: business, management  

Last Updated: Sep 23, 2014 URL: http://libraryguides.salisbury.edu/MGMT428 Print Guide RSS Updates

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+Library Instruction Goals

This guide should help you:

Use keywords or industry codes to search for information to support your business plan.

Distinguish differences between types of sources and their use.

Explore the library's information resources.

Start to gather information for an assignment.
     

    +Assignment and research approach

    Sometimes, a structured approach to research can help to organize ideas and the way you think about information sources:

    1. Explore topic basics (casual web searching)
    2. Background (library catalog: books)
    3. Current research (library databases: journal articles)
    4. Support your argument (source citation)
    5. Drafts & revisions (research librarians & learning commons)

    This guide contains selected resources for the Opportunity Analysis portion of Dr. Adams' Business Plan Project. Development of the business plan requires opportunity analysis which includes: (1) the selection of a target market; (2) determination of the demographic concentration of the target within a given geographic parameter; and (3) analysis of the current competitive/industry environment. Information on finding library resources specific to your needs is also included. Use the tabs to navigate.

    From Dr. Adam's Fall 2014 Syllabus:
     
    October 2: Submit a 5-6 page "Opportunity Analysis," assessing the prospects for a new entrant (not necessarily yours) in your chosen industry and location. Describe the target customer, the extent of demand, the industry and competition. Provide a list of research sources you used.
       

      Manage & Organize

      EasyBib Academic Edition

      You have the option to create an account in Easybib to manage your information sources. This platform provides citation, note taking and research tools.

       

      Information Organization

      How do you organize and/or save your research?

      Coming up with a strategy for organizing and saving your research could save you time!

      Here are some ideas from students in a different class:

      Description

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