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MKTG 335 Fennell: Company & Industry Reports

Company Research - Key Terms

Find Company (Competitor) Information

When locating reports and profiles on companies or industries, pay attention to the publication date.

Select Books

More Books and Articles

For more resources, check out the Books, Scholarly Articles, and News pages on this guide.

Find Industry Reports & More

To supplement company-specific information, get a better sense for the total market by researching the overall industry.

When locating industry reports, pay attention to the 1) publication date, and 2) geography (global, US, India, etc.). 

Online Resources (for off-campus access, you will be prompted to login with your SU username and password - same as for Gullnet, MyClasses, etc.)

Print Resources (in the library)

For older surveys...

More Research Help