As the Sauna Pants review points out, the more shrewd consumer wants to see evidence of the product's effectiveness. The next commercial might address this by pointing to
I want you to be vegetarian because it's the healthiest way to live. It has a rich history of success.
1. Search vegetarianism history. Limit to Books.
2. See the book record for: Ethical vegetarianism : from Pythagoras to Peter Singer.
3. You need this book. What do you do?
3.5 How would you incorporate info from this source?
4. Cite/Export this book citation to Easybib.