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CMAT 260 (Curtin): Persuasion Considerations

Steps for Effective Persuasion

Be knowledgeable about the idea/thing you are selling. 

Understand your audience. 

Support your opinion with evidence.

Anticipate arguments against your opinion.

Find common ground with your audience.

Audience: Who needs Sauna Pants?

This As Seen on TV product has made millions of dollars. Probably a market analysis showed evidence of potential consumers. 

The commercial appeals to a certain type of person with several benefit claims. 

In your notes, jot down types of CONSUMERS and CLAIMED BENEFITS. How many do you note?


Concept Map for an idea/belief (click for a larger image)

Next step

Topic selected

 Audience understood 

Next, determine your opinion and find supporting evidence.