Skip to main content

ENGL 103 Research Guide: Topic to Keywords

In the research process: Web

1. Explore topic context & primary sources (the open web)
2. Learn the background (library catalog: books)
3. Discover scholarly conversations (library databases: journal articles)
4. Support your argument (source citation)
5. Rinse, repeat; drafts & revisions (research librarians, writing center)

 

Narrowing topics

pResearch (see what I did there?)

Image source: www.callofduty.com/

The brand I'm focusing on is the video game series Call of Duty.

For some video games violence translates into sales. At least, this is my opinion for now.

An article that I found in a quick Google search seems to support this idea.


Use keywords to search the library's research tools.

Topic statement: "I think some video games like Call of Duty advertise violence to sell the brand." 

                             Keywords:    video games        Call of Duty      advertise      violence

 

Image source: www.callofduty.com/

A few successful brand topics

 

Toyota

Cover Girl

Uber/Lyft

Coca Cola

Apple

Dove

Nike

Lululemon

McDonald’s

Yahoo

Starbucks

eBay

Volkswagen

Gap

GoDaddy

Microsoft

Newcastle Brown Ale (Heineken)

Google

Facebook

Amazon

Ashley Madison

Tinder

eHarmony

Target